At GlobeTrott Travel, we know that each traveler is unique and has different preferences. That’s why we’re working hard on developing an algorithm that will help you get personalized routes wherever you go.
Recently, we sat down with our co-founder Simona and asked her to tell us everything about the personalization feature. Here’s what she’s told us.
Spoiler alert: since Simona has been working in travel tech for the past three years and sees a lot of potential in the digitalization of the tourism industry, she shared some interesting BTS insights – keep on reading for those, too!
So, Simona, can you tell us a little bit about what you’re working on right now?
In May, we finalized the mathematical model for the personalization algorithm of GlobeTrott Travel. Now, we’re integrating it into the system. From the user’s point of view, this means that soon enough, whoever uses our app, will be able to get personalized itineraries for their trips.
When planning a trip, you can easily go online and get a bunch of popular locations. But, unless you have a lot of time on your hands, some insider information, and speak the local language, you are likely to miss some of the hidden gems.
At the same time, there are no tools that could arrange the objects based on location and time. Our goal is to merge your (the travellers) interests, the can’t-miss objects, and hidden gems into one route that will allow you to experience the location at it’s best.
By the way, if you’re curious to try the feature, you can subscribe and become one of our BETA testers – we’d love to hear what you think about the features we are developing.
How will this feature work?
First, the app will ask the traveler to fill in a short questionnaire. There will be no more than five questions – you will need to share your start and end location, interests, and how much time you have to explore. By the way, we’re still working on the exact questions, so if you’d like to contribute, we’d love your feedback! Fill out this form if you’d like to help us.
Once you’ve answered the questions, the algorithm will select the most suitable objects for you and create a route based on your preferred locations and the time you have. You will also receive some additional suggestions based on your interests.
The algorithm will learn from your choices and preferences, so the more you use the app, the better recommendations you’ll get.
Do you think those working in the tourism industry will benefit from the app, too?
Absolutely. First of all, the algorithm will help to distribute the tourist traffic better by diverting people to different routes, helping to avoid tourist congestion around the major landmarks. Not to mention the economic benefits for businesses that are based slightly off the beaten paths.
As a company, we want to give a fair share of opportunities to both major attractions and niche businesses. By integrating them into our routes, we help small, unique establishments attract more attention. I believe it is really important because often, it’s those little gems that tell a true story of a particular location, but they find it hard to compete with well-established institutions. This way, we can give more attention to them.